Star of the Seas

As the newest addition to the Icon Ship Class, Star of the Seas shines with the same innovation and excitement that made Icon a standout. This campaign draws a direct line between Star and its sister ship, appealing to young millennial families through vibrant visuals and infectious music. With Icon’s strong product equity, Star promises a continuation of adventure, making every journey a memorable experience for first-time and returning cruisers alike.

Commercials

Visual Identity

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Icon of the Seas

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New York Out of Home