New York Out Of Home Campaign
Directing a high-impact campaign in New York City was an exhilarating project - after all, what advertiser doesn't dream of seeing their work showcased in the Big Apple?
As the Brand Manager for Royal Caribbean, I led the development of this strategic initiative to boost product awareness of our sailings from New York, a key market for our brand.
Working hand-in-hand with our ad agency, I orchestrated a powerful mix of out-of-home and digital advertising. My role involved guiding the creative process from concept to execution, providing critical input at every stage. I meticulously reviewed and refined all elements - from compelling copy to impactful video commercials - ensuring our campaign authentically resonated with New York's millennial families while maintaining brand consistency across all touchpoints.
Out of Home
digital and static boards
Designed to capture the attention of young millennial families who commute into the city, our out-of-home boards are strategically placed in major commuter hubs. These strategically positioned boards capture attention right where our audience arrives and departs each day, bridging their journey in and out of the city with inspiration for their next adventure."
