The Utopia of the Seas campaign redefines the weekend getaway by introducing an Oasis class product on 3- and 4-night sailings for the first time. Designed for first-time cruisers seeking a short, escape, this campaign spotlights the unmatched experiences aboard one of the world’s largest ships and at our private destination, Perfect Day at Coco Cay.

The campaign’s “World’s Biggest Weekend” platform line, paired with electric visuals and an energetic campaign track, speaks to younger travelers ready to celebrate, connect, and rejuvenate.

Since launch, it’s driven a 22% increase in short-sailing bookings, underscoring the success of this campaign and the appeal of a quick, unforgettable getaway.